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Search engine optimisation is constantly evolving and requires numerous tactics to stay ahead of the competition. Working with your web developer who actually has experience and results to show in the SEO field will ensure you always stay on top of your game.

Would you like to promote your business on Facebook?

Facebook isn’t just for school kids. Facebook has been quickly gaining a much older demographic while it continues to hold on to its younger user base. The ability to create a Facebook profile for your business allows unprecedented interactivity with your customers and potential customers.

We have been in the business of web site Search Engine Optimisation for almost 10 years, and this question had been frequently asked in the last 6 - 7 years as the competition on search engines (mainly Google) becomes incredibly popular.

In recent years, the terms White-hat and Black-hat separates the Search Engine Optimization (SEO) industry.

White-hat methods are generally approved by the search engines and tend to produce results that last a long time; whereas Black-hat SEO uses tactics that is against the search engines' terms of service such as spamming the search engines; attempt to redirect search results to particular target pages. This anticipates that their sites may eventually be Blacklisted either temporarily or permanently by search engines.

For many businesses, ranking well in Google (Local Business) Maps is even more critical than achieving a good ranking in the Universal results. Find out how to get listed on Google (Local Business) Maps and tips to rank top.

Recently, Aspiring Women held a forum to discuss the issues related to Women & Leadership: Investigating the possibilities. The questions were raised as to why many young women today, who appear to have limitless opportunities yet still:

Do you consider yourself to be a good Leader? A good Leader creates an environment where your employees feel safe, can learn and stretch, take pride in owning their responsibilities, and feel motivated to grow and contribute. It's an environment which benefits the employee, the customer and the company.

Although a home based business can have huge advantages, especially in respect of cost, convenience and flexibility, there are issues to be considered.

Every business needs as many influential people as possible, willing to speak glowingly about what you do and regularly send a business referral or two your way. Here are a few ideas on how to cultivate these relationships so that both parties get great value from the relationship.

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